Wayfinding Signage for Your City or Town.
Effective. Affordable. Easy.
Put your city on the map. Get expert wayfinding design at an affordable price. Welcome visitors, new residents, and investors to town with clear signage. Point the way to parks, attractions, shops, and services.
Created by award-winning wayfinding designers, the Public Wayfinding Kit makes your job easy. It’s DIY planning and design with expert support every step of the way. Click, type, and ship your signs on a budget.
Build hometown Pride. Boost Tourism.
Create economic growth. Help tourists find their way. Build your community’s brand. Public wayfinding systems are proven to encourage awareness of, and interaction with, local business. Well-designed signs give visitors a reason to turn off the highway and stop for food, accommodation, recreation, and shopping.
Designed by Wayfinding Experts.
Put our decades of expertise to work without the expense of procuring a custom program. Having designed wayfinding systems across the country, we’ve encountered multiple municipalities that need well-considered and attractive signage but don’t have the means to put it in place. We’ve created this kit for you.
Make Our Templates your Own.
Customize signs with your colours and logo. Use our location and message planner to input your destinations. The Public Wayfinding Kit is a DIY product that offers beautifully-designed city wayfinding templates which are affordable to produce and easy to implement in any community. Think of it like Ikea for wayfinding.
Choose a Service Level
Click + Ship
Do you know what signs you want and have a good idea what they should say? Choose this path and you’re almost home. Click + Ship includes our experts’ review before sign orders are processed.
Whistlestop Track
Our most direct route to wayfinding success, Whistlestop includes the Six Step Plan for selecting, locating, and messaging your signs. Download instructions and templates and order your sign package. Includes one-on-one expert support by phone, email, or zoom call. Add optional custom walking map or interpretive storytelling overlay for good measure.
Walkabout Tour
Too busy to follow the Six Step Plan? In this custom service option you enjoy the scenery while we carry the bags and set out the picnic. Based on your city or town’s needs, we will design an iterative process that can include on-site sign audit, destination and route hierarchy, photo mockups, interpretive storytelling overlay, and all the public engagement you can handle. We can review what signs you’ve got already and recommend new signs. Add optional stakeholder or public workshops for more civic engagement in the process.
FAQs
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The Six Step Plan and Designer Templates set you up for success by summarizing what we’ve learned in decades of wayfinding for large and small towns. Our support team is available by email 24/7 and will be happy to answer your questions.
Additional service add-ons include Sign Plan Drafting, Sign Audits, and Photo Visualizations support your team’s success.
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Yes! Because of the proven economic development results derived from professional city and town wayfinding, there are sources for grants and other means of paying for this valuable local infrastructure.
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You betcha. We aren’t called Public Wayfinding Kit for nothing. The Whistlestop Track incorporates stakeholder or public engagement in all major steps. Worksheets include questions to ask your group and how to incorporate their comments so people feel heard.
Additionally, our wayfinding planners are also experts at public engagement. We can conduct inclusive and interactive workshops for communities of any size.
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All signs come with full 7, 10 or 12 year 3M™ MCS Warranty. Graphics are digitally direct printed onto all grades of 3M Reflective Sheeting which is permanently adhered to aluminum sign blades. The result is a robust sign face that is produced in compliance with national and regional regulatory standards, following 3M™ processing methods, to provide you with the highest quality and longest lasting reflective signage available on the market. Find out more about material specifications here.
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Revitalization and the generation of greater awareness of endangered languages is a core goal of the Public Wayfinding Kit team. We have experience in supporting increased recognition of Indigenous relationships to the land. Contact us for ways to customize our templates to include typesetting of Indigenous language characters required for correct spelling.
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Get creative with customizing the graphic look of any of our templates. Apply your colours, graphic elements and logo and the results will be as unique as your town or city brand. Without violating the best practices of wayfinding, including legibility and accessibility, your signs will be your own. And definitely, they will be more stylish than the typical ministry of transportation alternative that most other municipalities adopt.
Not creative enough? Need a gateway welcome monument that tells all passersby about your historic fly fishing tradition or seldom-sighted mythological forest-dwelling creature? Perfect! Shoot us an email about designing something unique through our services or a community design contest. The options are endless.
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Short of a tire spike strip, we can’t promise they will stop. But studies show that clear, welcoming wayfinding signage makes 200% more tourists stop and park their cars. They are shown to spend 4x as long walking the downtown with directional signage and maps featuring your town’s walkable offerings. More sign research from around North America will soon be available on our site.
“We are all very happy with the final product and appreciate all the thought and effort put into this work. The Public team was responsive, creative and very easy to work with.”